Our Marketing Program Management Services allow us to serve as the Marketing Executive for our clients. We’re accountable for your marketing results, so we work with you to implement your plan.
We’ll handle everything from design to printing to mailing, and manage your customer and prospect data to continuously improve marketing performance. We oversee the execution of the marketing programs selected in the marketing plan.
We believe that marketing should be about only one thing – results. It shouldn’t be about winning awards or making excuses. It should be about making a dramatic impact to both revenue growth and bottom-line profitability.
Here are brief descriptions of programs we support for our clients:
Market Research
Gaining a thorough understanding of your customers and prospects can only be attained through scientific research that isolates the reasons why they purchase your products and services.
Target Acquisition
We don’t fire a shotgun into a crowded room and hope we hit your target market. We identify the right people for your products and services and bring them directly in the sights of our sniper rifle.
Creative Development
So much marketing material is designed to create an immediate impression, but no long-term effect. Our creative team is involved in our strategy, research and target acquisition programs, so they know how to blend art effectively with science to create results.
Sales Integration
We make sure marketing is enabling the success of your sales effort – from every piece of collateral material to the way your phone is answered and through your sales presentation.
Customer Communications
Your most valuable and underutilized assets are your existing customers. Our programs are designed to keep your customers coming back over and over and turn them into referral machines.
Direct Mail
Our target marketing methodologies enable us to create direct mail programs that produce results. We’ll get the right list, write the right copy and design the right package to get results for your business.
Print Advertising
We design ads for sales results, not to win awards. We also pick the right publications for your products and services so your advertising dollars work.
Strategic Alliances
We’re really, really good in many areas of marketing. But some areas are so specialized that we don’t even try to master them, we work with highly qualified professionals who are experts in their fields, such as radio or television advertising, outdoor advertising, advertising specialties and public relations.
As your marketing manager, we’ll manage these programs in the context of our marketing strategy. We’ll delegate the work to experts – but still be accountable to you for results.
